Paid advertising can be a powerful tool for driving traffic and conversions, but it's not always a guaranteed path to profitability. If...

In the fast-paced world of digital marketing, it's easy to fall into the trap of constant tinkering with pay-per-click (PPC) campaigns....

Running Google Ads for a local business requires a unique approach that differs significantly from broader advertising strategies. As a...

As a business owner or marketer, you may be wondering when the right time is to outsource your pay-per-click (PPC) campaign management....

Whenever someone searches on Google, an ad auction kicks off behind the scenes to determine which ads (if any) will appear alongside the...

To address the suspension of your Google Merchant account due to allegations of violating policy, you should follow these steps: 1....

If your website isn't converting visitors into leads or sales, you might be tempted to think that simply driving more traffic through...

Are you considering partnering with a digital advertising agency to boost your online presence and drive more sales? Before making that...

Adding conversion tracking is one of the most impactful optimisations you can make to your Google Ads campaigns. Without tracking...

When considering running Google Ads, one of the first questions that comes up is "What is the bare minimum budget I need to drive...

Many advertisers focus most of their Google Ads budget on chasing new traffic. But this ignores the substantial value sitting within...

Want expert Google Ads management from a UK PPC agency that doesn't cost the earth? As a leading PPC agency in North Wales, Beyond Goat...

Running a profitable Google Ads campaign takes extensive knowledge and experience. When starting, it's easy to make simple yet expensive...

If Your Organic Content is Not Resonating, You're Not Ready for Ads I've spoken to many companies that think Google Ads will save their...

Do you know how when you're trying to sell something, you need to have a clear goal in mind? Do you want more people to know about your...

In the world of digital advertising, there's a concept known as Minimum Acceptable Return or MAR for short. MAR refers to the minimum...

Getting a high Quality Score in Google Ads is crucial for lowering your costs and improving ad performance. One important but often...

If you've seen the dreaded notification that your Google Ads campaign is "limited by budget," it's understandable to feel a rush of...

Managing Google Ads, campaigns can be time-consuming. But you can simplify and optimise the process by setting up some rules and...

Many companies run branded search campaigns without realising it may be an unnecessary expense. These campaigns target your own brand...