Blog | Beyond Goat

When Is the Best Time to Run Google Ads?

Mike

Nov 29, 20232 min read

When Is the Best Time to Run Google Ads?

If Your Organic Content is Not Resonating, You're Not Ready for Ads I've spoken to many companies that think Google Ads will save their...

Mike

Nov 22, 20232 min read

3 Easy Google Ads Hacks to Boost Sales

In today's competitive e-commerce landscape, getting results from Google Ads is harder than ever. However, with some strategic tweaks,...

How I Increased My CTR with Dynamic Keyword Insertion

Mike

Nov 15, 20232 min read

How I Increased My CTR with Dynamic Keyword Insertion

The key to high click-through rates (CTR) in PPC campaigns is relevance. You want your ads to match precisely what searchers are looking...

Mike

Nov 15, 20231 min read

Optimise Your Way to AdWords Success

Is your AdWords campaign underperforming? Don’t panic - with some strategic optimisation, you can turn those lacklustre results around....

The Creative Assets You Need to Run Successful E-commerce Performance Max Campaigns

Mike

Nov 11, 20231 min read

The Creative Assets You Need to Run Successful E-commerce Performance Max Campaigns

Running performance max campaigns can be a highly effective way to promote your e-commerce store and drive sales. However, these...

3 Targeting Tweaks to Optimise Limited Google Ads Budgets

Mike

Nov 8, 20232 min read

3 Targeting Tweaks to Optimise Limited Google Ads Budgets

Hitting your daily or monthly Google Ads budget limit can negatively impact performance over time. If increasing your budget isn’t an...

Elevate Your Google Ads Optimisation Efforts

Mike

Nov 6, 20232 min read

Elevate Your Google Ads Optimisation Efforts

Do you know how when you're trying to sell something, you need to have a clear goal in mind? Do you want more people to know about your...

The Key to Writing Captivating Google Ads Copy: Taking an Authentic Human Approach

Mike

Nov 3, 20233 min read

The Key to Writing Captivating Google Ads Copy: Taking an Authentic Human Approach

In today's digital world, standing out requires making real emotional connections with your audience. This means writing Google Ads copy...

What Are Dynamic Search Ads and How Do They Work?

Mike

Oct 31, 20232 min read

What Are Dynamic Search Ads and How Do They Work?

Dynamic Search Ads (DSAs) are a type of Google Ads campaign that automatically generates ad headlines, descriptions, and landing pages...

The Perils of Automation: How Google Uses MAR to Capture More Ad Revenue

Mike

Oct 31, 20233 min read

The Perils of Automation: How Google Uses MAR to Capture More Ad Revenue

In the world of digital advertising, there's a concept known as Minimum Acceptable Return or MAR for short. MAR refers to the minimum...

Improving Your Google Ads Quality Score with Landing Page Keywords

Mike

Oct 25, 20233 min read

Improving Your Google Ads Quality Score with Landing Page Keywords

Getting a high Quality Score in Google Ads is crucial for lowering your costs and improving ad performance. One important but often...

What To Do When Your Google Ads Campaign Is "Limited By Budget"

Mike

Oct 23, 20232 min read

What To Do When Your Google Ads Campaign Is "Limited By Budget"

If you've seen the dreaded notification that your Google Ads campaign is "limited by budget," it's understandable to feel a rush of...

Mike

Oct 18, 20231 min read

Don't Limit Your Google Ads Too Early

When you're just starting out with Google Ads, it can be tempting to set limits on your ad spend right away, like putting a maximum...

Streamline Google Ads Management with Rules and Automation

Mike

Oct 16, 20231 min read

Streamline Google Ads Management with Rules and Automation

Managing Google Ads, campaigns can be time-consuming. But you can simplify and optimise the process by setting up some rules and...

The Disintegration of Keyword Match Types in Google Ads

Mike

Oct 16, 20232 min read

The Disintegration of Keyword Match Types in Google Ads

Match Types Once Provided Precise Control In the early days of Google Ads, match types provided advertisers precise control over the...

How Your PPC Agency Can Save You Big By Pausing Branded Search Campaigns

Mike

Oct 11, 20232 min read

How Your PPC Agency Can Save You Big By Pausing Branded Search Campaigns

Many companies run branded search campaigns without realising it may be an unnecessary expense. These campaigns target your own brand...

Google Drops Keyword Forecasting - What It Means For You

Mike

Oct 10, 20231 min read

Google Drops Keyword Forecasting - What It Means For You

Google recently announced that they are removing the forecasting section from Keyword Planner. This feature allowed users to see...

The Dangers of Google Ads Auto-Apply Recommendations

Mike

Oct 9, 20231 min read

The Dangers of Google Ads Auto-Apply Recommendations

If you're running Google Ads campaigns for your business, you need to check your settings right away. There's a default feature in Google...

The Power of Negative Keywords: How to Stop Wasting Money on Irrelevant Clicks

Mike

Oct 6, 20232 min read

The Power of Negative Keywords: How to Stop Wasting Money on Irrelevant Clicks

Are you familiar with the concept of negative keywords in Google Ads? If not, you could be haemorrhaging money by showing your ads for...

Are Your Google Ads Being Seen Globally By Mistake?

Mike

Oct 5, 20231 min read

Are Your Google Ads Being Seen Globally By Mistake?

It's a common issue that can burn through your ad budget - your Google Ads are being shown to people all around the world, instead of...