Google Advertising - Terms & Conditions

Beyond Goat

Effective Date: 4th March 2025

These Terms and Conditions ("Terms") govern the use of Google Advertising Services ("Services") provided by Beyond Goat ("Provider", "I", "me", or "my"), and the business engaging the services ("Client" or "you"). By engaging my Services, you agree to be bound by these Terms, which form a legally binding contract between the Client and the Provider.

1. Service Provision

1.1 The Provider shall provide Google Advertising Services, including but not limited to campaign strategy, setup, management, optimisation, reporting, and ongoing consulting as agreed upon in the Service Agreement.
1.2 The Services shall be performed in accordance with best industry practices and in compliance with all applicable laws and Google's advertising policies.
1.3 The Client acknowledges that while the Provider will provide recommendations and expertise, the success of advertising campaigns is subject to various factors beyond the Provider’s control, including market conditions, competition, client website performance, and consumer behaviour.

2. Payment

2.1 Payments for Services shall be due upfront within 7 days of the invoice date, and failure to pay may result in service suspension or termination.
2.2 All payments are non-refundable, except where explicitly stated in writing by the Provider.
2.3 The Provider shall not be responsible for any costs incurred by the Client beyond the agreed service fee, including but not limited to Google Ads spend, third-party tools, or platform fees.
2.4 Failure to make timely payments may result in suspension or termination of Services. The Provider reserves the right to charge late fees on overdue invoices at a rate of 5% per month.

3. Client Responsibilities

3.1 The Client agrees to provide all necessary information, access to relevant accounts (Google Ads, Google Analytics, etc.), and cooperation to enable the provision of Services.
3.2 The Client is responsible for the accuracy, legality, and propriety of all data and content provided to the Provider for the purpose of advertising.
3.3 The Client must ensure that their website, landing pages, and conversion tracking are correctly implemented and functional. The Provider is not liable for campaign performance issues resulting from website downtime, broken tracking, or incorrect client-provided data.

4. Intellectual Property

4.1 All advertising materials, strategies, and campaign structures created by the Provider under these Terms shall remain the exclusive property of the Client, except where proprietary tools, templates, or methodologies developed by the Provider are used.
4.2 The Provider reserves the right to use anonymised campaign performance data and case studies for marketing and portfolio purposes, unless the Client explicitly requests confidentiality in writing.

5. Confidentiality

5.1 Both parties agree to keep all proprietary information, including business secrets, campaign data, and advertising strategies, confidential and not disclose it to third parties without prior written consent.
5.2 Confidentiality obligations shall remain in effect for two (2) years following the termination of Services.

6. Liability and Indemnification

6.1 The Provider confirms that they hold professional indemnity insurance covering liabilities arising from advertising services. However, the Provider shall not be held liable for consequential losses, indirect damages, regulatory penalties, or revenue loss resulting from advertising performance or external factors beyond their control.
6.2 The Client assumes full responsibility for:

Ensuring compliance with industry regulations related to their business, products, and services.
The content, claims, and representations made in advertisements.
Budget allocation and Google Ads spend decisions.
6.3 The Client agrees to indemnify and hold harmless the Provider from any claims, damages, liabilities, costs, and expenses (including legal fees) arising from:
The Client’s breach of these Terms.
Any legal or regulatory actions taken against the Client due to their advertising content, business practices, or claims made in advertising materials.

7. Performance Disclaimer

7.1 The Provider makes no guarantees regarding the performance of advertising campaigns, including but not limited to ROI (Return on Investment), specific conversion rates, cost per acquisition (CPA), or revenue generation.
7.2 Performance is subject to factors outside the Provider’s control, including but not limited to market fluctuations, competitor actions, Google Ads algorithm changes, consumer behaviour, and website performance.

8. Revision Policy

8.1 The Client is entitled to one revision per month on ad copy, audience targeting, or campaign structure within the scope of the agreed services. Additional revisions beyond this may incur extra charges.
8.2 All revision requests must be submitted in writing and may take up to five business days to be actioned.
8.3 The Provider reserves the right to reject revision requests that:

Violate Google Ads policies or industry regulations.
Require extensive structural changes outside the agreed scope of work.

9. Termination

9.1 Either party may terminate the Service Agreement with 30 days' written notice to the other party.
9.2 Upon termination, the Client shall pay any outstanding fees for Services rendered up to the date of termination.
9.3 The Provider reserves the right to suspend or terminate Services immediately in cases of:

Non-payment or repeated late payments.
Breach of these Terms by the Client.
Unethical or illegal business practices by the Client.

10. Force Majeure

10.1 The Provider shall not be held liable for any failure or delay in performing their obligations due to events beyond their reasonable control, including but not limited to:

Natural disasters, pandemics, or acts of God.
Government regulations, changes in advertising platform policies, or economic downturns.
Technical failures, cyberattacks, or third-party service disruptions (e.g., Google Ads system failures).
10.2 If a force majeure event continues for more than fifteen days, either party may terminate the agreement with immediate effect, with no further liability except for payments due for services already provided.

11. Governing Law

11.1 These Terms shall be governed by and construed in accordance with the laws of the United Kingdom.

12. Amendment

12.1 Any amendments to these Terms shall require written agreement from both parties following notification.

13. Contact Information

For any inquiries regarding these Terms, please contact:

Beyond Goat
Email: hello@beyondgoat.co.uk
Phone: 07789548817

By engaging my Services, you acknowledge that you have read, understood, and agreed to be bound by these Terms and Conditions.