Let's be honest: running Google Ads isn't a walk in the park. Clients often want promised results, putting loads of pressure on marketing experts. But here's the rub - no one can truly control the outcome of these ads.
It's no surprise that marketing firms lose about 10% of their clients each month. I reckon a fair few of these are folks who just don't get how it all works.
Think of It Like Football Management
Imagine you're running a football club. You hire a top-notch manager to lead your team. Can this manager promise you'll win the league? Not on your life.
What they can do is:
- Train the players well
- Come up with smart tactics
- Make good decisions during matches
But they can't control injuries, referee decisions, or how other teams play.
How This Relates to Google Ads
As pay-per-click (PPC) experts, we're in the same boat. We can't guarantee specific results because we don't control everything. We can't predict when Google might change its rules or what your competitors might do.
What We Can Promise
While we can't guarantee results in Google Ads, we can absolutely promise to:
1. Use best practices in your ad campaigns
2. Keep a close eye on performance and make improvements
3. Give your ads the best chance of success
Average Performance: Setting Realistic Expectations
Now, you might be wondering, "What sort of results can I expect?"
While we can't guarantee specifics, we can look at industry averages to set realistic expectations.
The average Return on Ad Spend (ROAS) for Google Ads across all industries is about 3:1. This means for every £1 spent on Google Ads, businesses typically earn £3 in revenue. However, this can vary widely depending on your industry, competition, and product.
Some industries see much higher ROAS:
Finance and insurance: Often see 5:1 or higher
Retail: Can achieve 4:1 or more
Travel and tourism: Frequently hit 3.5:1 or better
Remember, these are averages. Some campaigns perform better, some worse. The key is continuous optimisation and a willingness to adapt your strategy.
The Bottom Line
If someone's promising you the moon on a stick with Google Ads, they're pulling your leg. But if you want to work with experts who know their stuff and will give your business a fair shot at online success, that's where we come in.
Remember, digital marketing is a bit like football - it's about playing the long game and trusting the process.
Ready to kick off? Send us a message via our contact form and let's get you up that league!
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