As a business owner or marketer, you may be wondering when the right time is to outsource your pay-per-click (PPC) campaign management. Over the years, I've seen a few common themes emerge that signal it's time to bring in an expert. Let's explore these scenarios and how outsourcing PPC can benefit your business.
Starting PPC Campaigns
If you're a business looking to start PPC campaigns but lack the skillset or time to figure out how to get things off the ground, it's wise to begin with an expert. Hiring a PPC professional in this phase ensures that your foundation is set up correctly from the start.
When hiring a PPC expert, be sure to ask questions about the contract, what you'll get out of the management, and whether it's a month-to-month agreement or a longer-term commitment. This way, you won't be stuck with terms that are less than ideal for your first venture into PPC management. While there are some pretty lousy agencies out there, there are also many reputable ones that can help you succeed.
Scaling In-House PPC Efforts
For businesses currently running PPC campaigns in-house and looking to scale, outsourcing can be a game-changer. In-house marketers are often juggling multiple responsibilities, such as email marketing, events, social media, and more. If you don't have the bandwidth internally to scale your PPC program, outsourcing is a smart move.
When outsourcing PPC, it's crucial to find an expert who values the in-house team's efforts and seeks to collaborate rather than just imposing "best practices" and going rogue. The internal team has a wealth of historical knowledge and context that shouldn't be discounted. Communication and collaboration are key here, so be sure to vet the personality fit of the person you'll be handing PPC over to.
Supporting Non-Marketing Departments
Marketing teams are often stretched thin, with a lot of demands on their time and resources. As a result, other departments that could benefit from PPC may not have the opportunity to run campaigns if the marketing team doesn't have the bandwidth.
This is a common scenario in recruitment marketing, where the HR team is focused on talent acquisition but realises they need marketing to generate awareness and get in front of potential candidates, whether or not they are actively seeking a job. Outsourcing PPC to an expert or agency can be a solution.
These experts can work with both the HR and marketing teams to craft on-brand campaigns that reach potential candidates across search and social in ways that traditional job board ads can't. By leveraging the expertise of a PPC professional, non-marketing departments can achieve their goals without overburdening the marketing team.
Outsource Your PPC Campaign Management to Beyond Goat Digital
If you find yourself in any of these situations and are considering outsourcing your PPC management, Beyond Goat Digital is here to help. As a leading PPC agency, we specialise in creating and managing effective campaigns across various industries.
Our team of experienced PPC experts will work closely with you to understand your business goals, target audience, and unique challenges. Whether you're just starting with PPC or looking to scale your existing efforts, we'll develop a tailored strategy to maximise your return on investment (ROI) and drive meaningful results.
Don't let a lack of time, resources, or expertise hold your business back from achieving its full potential with PPC advertising. Contact Beyond Goat Digital today to schedule a consultation and discover how our PPC campaign management services can help you succeed in the digital landscape.
Kommentare